If you chanced of seeing a smart and funny marketing gimmick like what this bookstore did on its display rack for the Mystery section, will it not make you shake your head and say, “How clever!”
Mystery books surely got more mysterious, right? But don’t you think it’ll be more fun and mysterious if you’ll just pick and choose one book without looking at the cover or reading the blurb? Some people simply can’t and won’t buy what they don’t know or like but try buying books off the racks. It might be worth it and exciting.