They say that behind every great man is a great woman. That is why Procter and Gamble has this awesome tribute to moms:
And it’s not only behind every great man, though. It’s possible that behind every person who achieves something is a woman who helped pick them up when they fell or stumbled.
Released as an ad for this coming 2014 Winter Olympics in Sochi, Russia, “Pick Them Back Up” is another collection of clips showing moments where moms are the supportive figure behind their kid’s success.
This piece is amazing. ‘Nuff said.
This is how P&G’s previous tribute looked like in 2012: